Moving from old school to new - and making money in the digital/online environment for a 150-year old business!
The Atlantic Turns a Profit, With an Eye on the Web - NYTimes.com
Sunday, December 12, 2010
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About Me
- Anthony J. Avallone
- Professor of Management at Berkeley College, teaching Online.
1 comment:
The concept here was making a transformation from printed to digital. This looked like a typical case where techonlogy was being battled by the old school. Most companies, especially older established comapnies, feel the need to remain the same. they often feel that if someting has been working the same for so many years, than what is the purpose of chaninging it? As the old saying goes, "If it ain't broke, don't fix it". It basically tells us to leave well alone but the company needed this move and in the end it was for the better. A business sometimes has to go through the dirt road before arriving at their distination.
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